BIO
MediaBiz Lat. is an entertainment industry business agent, who represents Talents -Screenwriters, Directors and Showrunners, Companies, and Package entities adding value to original ideas.
Led by Alex Lagomarsino, an executive with more than 35 years’ experience and deep know-how in the media and the entertainment industry, MediaBiz is based in Santa Monica, California. Its mission is to promote businesses between the US and Latino America-Spain.
The agency has generated agreements for more than 287 million dollars, dealing in countries like the USA, Colombia, Chile, Mexico, Brazil, Spain, Ecuador, Argentina, Italy, and Peru, and negotiated with the main media companies like Televisa, Walt Disney, Amazon, Sony, RCN, TV Azteca, TVN, Viacom Studio, Channel 13 Chile, Discovery Networks, Telefe, Netflix, Caracol, ABC Studios, HBO Max, Turner, A&E Networks, Warner Media, and Apple +.
MediaBiz´s team advises and does lobbies for many media companies, producers, and leaders in the region.
The company started in 2007 distributing Pol-ka´s formats rights and expanding its productions to the world. In 2013 being MediaBiz Pol-ka´s agency, ABC Studios acquired “Killer Woman” formats rights to produce with ABC channel and Latin We Production the series “Killer Woman” in the US, being the first Argentinean producer to export a format to Hollywood, representing a 35 million dollars investment. The recognized actress Sofia Vergara was the executive producer.
Since 2014 MediaBiz included many of their talents into different networks and OTT productions.
In 2017 sold the ready-made series ¨Garota da Moto¨ produced by Mixer Films Brazil to Amazon. On behalf of the growth of OTT, MediaBiz rich two development agreements with Turner The agency also negotiated with Editorial Planeta and Random House for the publishing of four books “El Séptimo Bastón de Dios”, “Argentum”, “Los Motivos del Lobo”, La Forense y sus Mucamas.
In 2018 MediaBiz, working with the agency Paradigm, reached the agreement with Netflix US for the format ¨Julie & the Phantom¨ being the famous choreographer Kenny Ortega the show-runner who produced 20 episodes for the OTT platform.
The show was aired on 2020 getting great results, On 2021 won 3 EMMY Awards.
On 2021 MediaBiz signed new development deals, three telenovelas for Televisa, and two series for Viacom International Studios.
On 2022 MediaBiz was the agency behind the agreement and production of the new Mexican season of Killer Woman for VIX +., and new development agreements for Viacom Studios, and Mixer Films in Latam.
Talent Management
Business Management
IP Management
